Recovering the Economy

Listening to the various party conferences you would think that the politicians THIS time have learned the lessons of boom and bust and are now going to revamp macro-economic policy, remake the relationship between state and citizen, write off large chunks of eurozone debt and lead us into a brave new world of social justice and prosperity.

Yeah! Right!

Because the truth is that any levers that the politicians have in a modern market based economy are generally pretty ineffective.  They may pontificate about grand capital projects like high speed trains, tramways, arenas, flood defences and so on, but this is pretty much a combination of political posturing and feeding the professional and financial beast which we call the ‘regeneration industry’.  I sometimes think that ‘Degeneration Industry’ would be a more accurate moniker.  As this refreshingly honest trader put it, ‘Governments don’t rule the world: Goldman Sachs do‘.

Recovering the economy is not primarily a function of politics, but a function of enterprise.  About people using their skills and knowledge to provide products and services that people want, marketing and selling them effectively at a price that adds value to the customer and makes a profit.  Transactions in which all parties gain. Good business if the methods of production and distribution are environmentally sustainable and neither harm nor exploit.

But, improving the economy through enterprise is not the only thing that matters.  We also need to improve our communities, making them better places for as many people as possible to live full and rewarding lives in which everyone who wants to is supported to explore their potential and express it to the full.  And, these are not 2 distinct activities but 2 facets of the same process of development.

The challenge is not to find the right ‘macro-economic policy’ but to engage large numbers of people in living their lives to the full and doing what they can to help others looking to do the same.  It is about mass engagement, facilitation of ideas, and support.

You see the politicians can’t build good communities and sustainable economies.  We get these things as by-products of large numbers of people pursuing the projects that they believe in and helping each other wherever they can.  And occasionally falling out.  Great communities and their economies spring from people living their lives to the full and making the best of their potential.

It’s about time we recognised that and helped to make it happen.

Governments don’t rule the world; Goldman Sachs do…

Unexpected candour on the BBC from this stockmarket trader….

Gordon Gecko is alive and well.  Or have The Yes Men struck again?

And, worryingly, does it matter….

The Leeds LEP Summit…

Last Friday, 700 people descended on Saviles Rooms in Clarence Dock, Leeds to attend the Local Enterprise Partnership’s Summit on Realising the Potential.

I wish I could say it was a day full of surprises.  Of innovative and critical thinking.  Of real insights about how enterprise works in the region and beyond and what can be done to make it work better.  I wish I could say that we were listened to, engaged, given the chance to shape, not only ‘The Plan’ but also how it might be put into action.  But I can say none of these things.

It was the usual formula of a stage sequentially inhabited by a series of be-suited folk advocating their politics, or their research, or in some cases their business interests.  But generally, far too much politics and macro-economics, a sprinkling of economic development orthodoxy (clusters, sectors, high growth) and hardly any enterprise at all.  And where differences in ideology or strategy were clearly apparent there was no attempt at analysis or synthesis. It just came down to ‘we’re in charge now – so we’ll do it our way’.

The importance of SMEs was mentioned several times, but they were talking about 10+employee, high growth startups willing to put together funding bids and set up KTPs (knowledge transfer partnerships) with universities.  The kind of startup that allies itself with the economic development infrastucture and pursues every penny of public funding that it can.  There was little to no indication that anyone had given any thought to the potential of the regions enormous number of micro-enterprises and the fact that these are the hot bed from which the higher growth businesses will over time emerge.  We are back to what Drucker called ‘wanting the top of the mountain without the mountain’.

The implicit assumption was the regional economy would remain one based on traditional models of ’employment’, a white and blue collar region rather than a region where large numbers of self organising free agents contributed significantly.  What kind of employer skills board is going to define the skills and attitudes needed to escape employment by others but actually shape your own portfolio of work?  No, as per usual there was much discussion of what ’employers’ are looking for and the importance of that Holy Grail of employability.  As I said on the day, I don’t want the net result of 2 decades of education for my daughters for them to be merely ’employable’.  I want much more from the system than that, thank you very much.

It was also assumed that growth in the economy IS the only future.  And we seem to have the choice of whether we measure it using GVA or GDP.  No mention of the possibility, never mind the desirability, of a steady state economy.  Or perhaps measuring progress in terms other than purely financial expansion.  In fact nothing that wasn’t about mainstream economic development policy.  Nothing that we were not discussing in Mandelson’s White Papers on Building the Knowledge Economy at the fag-end of the last century.  Those of us with alternative ideas about to make the world a better place need to take a long hard look at ourselves – because our messages are just not getting through.

Somehow we were soon well behind the clock and time for questions from the floor was cut.  Not that it would have mattered.  If you really want to listen, you do not dominate proceedings from a stage and  give 700 people in the audience a couple of roaming mics.  You take the challenges of helping people to find their voice and express themselves a little more seriously than that, you build it into the process. If you really want to listen.

I had tried to encourage a few small business people to attend and others with an interest in ‘the economy’ who do not see themselves as ‘in business’, because the future of our economy should not be left to a partnership between business folk and politicians!  Sadly most had left within the first couple of hours as they heard nothing that spoke to them of their goals, the contexts they are working in, or their aspirations and they felt the dice had already been thrown, and that the strategy had been set for yet more capital investment and a preoccupation with high growth companies in high growth sectors.  All I could do was mouth my apologies as they picked their way out of the hall while speaker after speaker talked of engagement with ‘the business community’.

At least we had the back channel of twitter to contribute some different views.  Not that the screen displaying the twitter stream was legible and it took until lunchtime for the inimitable @johnpopham to explain that if they used twitterfall they would not need to keep hitting refresh……  I can’t help but think that something so apparently trivial as understanding twitter may hold the seeds of something important for the LEP in recognising that tomorrows economy will not be the same as yesterdays, only bigger.

So, we were late into our breakout groups.  The one I attended was like a fractal of the main hall.  A stage, a panel, an audience and not enough time to do the subject justice.  But this time there were some women too!  At least one of the panel members talked passionately of the LEP needing to speak the language of micro-enterprise!

Lunch was good.  Soggy sandwiches.  Fruit so cold it hurt.  But at least WE got a chance to talk…..

After lunch it was back into the main hall to listen to more clever and/or opinionated men (I would have been at home on at least one of those counts).  One of these had some thing to say about the drivers of regional growth in OECD countries and how some ‘basket case economies’ had managed to turn things around.  I can’t think why he would choose to provide data on basket case turnarounds in our region, can you?  Sadly the slides he presented were unreadable and I could not follow the plot.  I was so angry!  We jet in a researcher from lord knows where, presumably at great expense to the sponsors and then we don’t make sure that his slides will be legible to any but the front rows?  So I bailed out to the LEP Conversation Corner which was deserted to begin with, but which did eventually yield some fascinating conversations!

What did surprise me was the number of attendees who seemed to think that the gig was OK.  That it had ‘gone well’.  That any dissenting or challenging perspectives on twitter were just negativity rather than the result of any critical thinking, or different perspectives that may be worth exploring.

I found it genuinely puzzling until I realised that this was the congregation of the church of orthodox economic development – at prayer.  Where GDP is all that matters, and green/culture/tech/creative is only good IF it will create yet more economic growth.  This was the economic development supply chain in the room.  Hardly likely to be open to the possibility of radical innovation when they have so much vested in the status quo.

A Compass for LEPs…

LEPs are of course Local ENTERPRISE Partnerships.

But enterprise cannot be developed without full attention being paid to its wider impact on nature, society and personal health and well-being.  David Cameron has talked more than once about economic progress needing to be balanced with progress in well-being.  Pursuing the growth of GDP outside of this wider social context would seem to be a fool’s errand.

An enterprise policy that grows GDP, but increases illness or is not environmentally sustainable or increases inequality in our society may not be a good thing.

So, how about developing a simple compass that can form the basis of a practical evaluation for new enterprise proposals?  I was very taken by this simple framework that Danone use when evaluating their innovation projects…

N = Nature – will the development respect natural limits?  Is it environmentally sustainable?

S = Social – will the development lead to improvements in society?  Fair wages, good governance, increased equality, better access to finance to all  etc.  Will the goods and services produced enhance life in our communities?

E= Economic – will the project work economically? What payback periods are we looking at here?  How can we encourage doing the right thing even when payback periods may take longer than usual business conventions would allow?

W= Wellbeing or health – the Danone mission is to improve health for the greatest number of people through food.  If the project does not fit the mission then it will not move forward.

A Plea to LEP Board Members

Do you ever question the belief that more economic growth is the only route to recovery?

That we can consume our way to a ‘better’ future by simply consuming more stuff, more quickly?

Do you ever consider that perhaps it is time to at least be open to the merits of leading in a different direction?

I am neither anti-capitalist, nor anti-growth but recognise these are double edged swords rather than cure-alls.

Working with Danone recently they introduced me to their compass test of business development, where any change has to meet the challenges of the four compass points.

  • N = Nature – can the proposed development be sustained in a one planet scenario? Does it fit with the laws of nature?
  • S = Social – will it lead to a socially just and improved situation?
  • E = Economic – will we see a return on investment? Usual investment and payback protocols apply and can be flexed
  • W = Wellbeing – will the proposed project increase health and wellbeing for the most people

Yes, the E matters. But not at any cost. So please encourage the LEPs to explore scenarios much more interesting than just the accrual of GDP.

Be more than just mere ‘whipping boys’ for the Treasury, and help us to find a genuine New Deal.

Building a 21st Century Economy

Reasons for Not Doing Micro-Enterprise Support

So just why is it so rare to see decent business support provision developed specifically with the micro-enterprise in mind?  Well I suspect because there is a perception amongst the powers that be that it is hard, expensive and wasteful.

  • There are just too many micro-enterprises to offer more than a generic website.
  • Micro-enterprises are just too heterogeneous – they all have different wants and needs.  There is no one size fits all solution for them.
  • They just don’t have the capacity to absorb and act upon the services and guidance we offer.  There is no HR team to work with our skills offering, no marketeers to get involved with our business development work.
  • Micro-enterprises just aren’t able to engage strategically with support.  Everyone in the micro-enterprise is too busy doing their day job to invest in their development. They have no discretionary time to invest.
  • There is little return on public investment in micro-enterprise. They start small stay small and die small.  They are just lifestyle businesses that have little potential for job creation.
  • We don’t really understand them.  Our boards and committees are overloaded with people from big business.
  • To make a significant economic impact it is much easier to work with the big employers.  One big employer could trigger thousands of apprenticeships across the UK.  We might need to work with 10 000 micro-enterprises to find just 100.
  • Big businesses understand how the game is played.  They come to breakfast meetings, read policy papers and generally know how to work with the system.  Micro-enterprises tend to be much more opinionated, impatient and generally difficult.
Personally I think that each of these are actually reasons why enterprise support should be emphasised.  It is a massive market, driven, focussed and unlikely to indulge in pointless grandstanding and meetings.  The diversity of the sector means that is faces every problem and opportunity imaginable but also that the sector has all of the experience and skills within it that it requires.  The challenge is to get the know-how flowing. HINT when dealing with a large market this is not done by fielding a few experts.  If we can influence just a small part of the micro-enterprise market then we can make a massive difference.
Perhaps it is time we changed the rules of engagement to recognise how micro-enterprises work.  Drop the committees, agendas and the policy reviews and start committing to action and learning instead.